FOR THE DOGS WE LOVE — EST. 2025

THE PADDOCK EDIT · COMING SOON

The WAG

Soft, polished, and a little bit glamorous.

WAG takes its name from the wag of a happy tail and the paddock style of Formula 1’s WAGs. A delicate pink houndstooth brings a softer, feminine pattern that still feels refined.

Price, sizes, and launch date will be shared once confirmed. Construction details are pending supplier verification. No motorsport affiliation is implied.

Be first in the paddock.

Meet the heritage edit

All pieces

GOOD COMPANY. GREAT WALKS.

Join The Pack

Fit tips and new drops — 10% off your first order.

Your 10% first-order offer will be delivered at launch, once checkout is available.